Project Overview:

An injury Law Firm in Chicago wanted to launch Meta ads to generate more leads, but the team did not have a reliable system to handle new inquiries quickly.

The business needed a backend appointment process that could respond to ad leads, qualify interest, answer basic questions, schedule appointments, and keep prospects from going cold after the first interaction.

Objectives:

Build an appointment infrastructure that could support paid lead generation by turning Meta ad inquiries into qualified booked appointments.

The goal was to make sure new leads were contacted quickly, properly qualified, routed into the right booking flow, and followed up with until the appointment was confirmed.

Scope of Work:

Operavo installed an AI appointment workflow connected to the business’s paid lead flow.

The system responded to new Meta ad leads, qualified prospects based on need, interest, timeline, and fit, then helped move qualified opportunities into booked appointments or consultations.

Operavo also supported reminders, confirmations, missed-response follow-up, and pipeline updates so the team could spend less time chasing leads and more time handling real appointments.

Outcome:

The business created a cleaner path from ad click to booked appointment.

Instead of relying on manual follow-up after each new lead, the team had a system that could respond quickly, qualify prospects, and keep appointment requests moving until they were confirmed.

Impact:

Converted 260 Meta ad leads into client opportunities and generated an estimated 7x ROI on ad spend by improving response speed, qualification, and appointment conversion.

Impact Areas:

Meta ad leads, lead qualification, appointment booking, scheduling support, reminders, confirmations, follow-up, pipeline updates.

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