Project Overview:

A high-performing real estate agent in NYC was generating leads from Zillow, referrals, paid marketing, and neighborhood outreach, but response times were inconsistent.

Many leads were contacted too late, followed up with only once, and then forgotten before they could turn into real appointments.

Objectives:

Build a more controlled pipeline system that could respond to new leads faster, follow up consistently, qualify buyer and seller intent, and move interested prospects into booked conversations.

Scope of Work:

Operavo installed an AI follow-up workflow across the agent’s lead sources and communication channels.

The system responded to new leads, qualified buyer and seller intent, followed up through calls, SMS, and email, and helped book appointments directly with the agent.

Operavo also supported outreach to neighborhood prospects around active listings, giving the agent a more scalable way to create and manage conversations without manually chasing every lead.

Outcome:

The agent created a more consistent lead response system and reduced the amount of manual follow-up required to keep prospects engaged.

The pipeline became easier to control, with more leads receiving timely follow-up and fewer opportunities slipping through the cracks.

Impact:

Saved 35+ hours per week on manual follow-up and helped re-engage 15x more leads through consistent outreach. Was able to close on his listings with better confidence.

Impact Areas:

Lead response, follow-up, appointment booking, pipeline visibility, neighborhood outreach, operational scale.

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