works

CASE 05 — Reactivation Engine

AI re-engagement system that turns old leads, past clients, and inactive databases into booked revenue opportunities.

Client • 

Med Spa

Category • 

Database Reactivation

Date • 

February 3, 2026

Project Overview:

A Med Spa in San Jose was spending heavily on advertising, but new client volume was lower than expected.

The business had a large database of past leads and existing clients, but there was no consistent system in place to re-engage them, promote active offers, or move them back into the booking pipeline.

Objectives:

Build a reactivation system that could contact old leads and past clients, restart conversations, promote relevant services, and create new booked consultations from an existing database.

Scope of Work:

Operavo installed an AI re-engagement workflow for the med spa’s client database.

The system contacted past leads and existing clients, followed up through outbound communication, promoted active offers, and helped move interested prospects back into the booking process.

Operavo also supported consistent follow-up so the business could generate more revenue from contacts they had already paid to acquire.

Outcome:

The med spa created a more reliable conversion system from its existing database without adding more staff or increasing ad spend.

Instead of letting past leads sit untouched, the business was able to re-engage clients and turn dormant opportunities into new booked consultations.

Impact:

Generated $75,000+ per month in additional revenue, contacted 4,500 clients, and increased booked consultations from existing leads by 240%.

Impact Areas:

Lead re-engagement, database reactivation, SMS follow-up, offer promotion, booking support, customer communication, revenue recovery.

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